Business Administration students and professors from the university's campus in Guayaquil attended a talk on innovation to learn more about business concepts and tools for the development of their businesses and ventures. The talk was led by Luis D. Duval, founder and CEO of Four Two One (San Fransisco, California).

 

The topics of the talk were:

 

- How to establish your business idea in the market 

 

- Why can innovation be a difficult process?

 

- How to create a culture that creates ideas?

 

- How to generate new practices to shape the future?

 

"These events help students to have up close experiences with people in the business sector", said Fabian Villacres, director of the business administration undergraduate program.

These complementary activities seek to create awareness on the importance of innovation in the business sector.