TV presenters, singers and several people from TV attended the launch of UPS-Guayaquil's "UPS Channel, the students cannel" at UPS-Guayaquil.

The event began with a performance from the university's UPS choir, then came Rocko y Blasty, Don Manny, Mc. Lesco and Karlos "El Matador", and finally the Ecuadorian Pitbull and Michael Jackson. 

Jonatelo Fabara, actor, Troy Alvarado, producer and singer, and Mauricio Ceballos, TV reporter were in charge of choosing the best audiovisual Project during the event. 

The video from the cultural and tourism program titled Bro Producciones was chosen as the best video, the second best was El Noticiero Nacional UPS Informa and in third place was UPS Sports. 

Professors, students, parents, guests and overall public attended the event.