Business administration students and professors carried out a communicty engagement project titled “Social marketing strategy to encourage the community of Barrio Cuba to engage in commercial activities”. 

Carolina Mármol, Eddy Conde, Jorge Cueva and Ana Correa prepared the training sessions and the topics on fundamentals of marketing, entrepreneurship and organizational culture.

Carolina Marmol, coordinator of the project, said they started working on this project in October 2022 by using surveys and interviews to learn about people’s needs regarding entrepreneurship. 

The project will not only improve people’s understanding of business and marketing, it will also strengthen salesian identity. Classes are held on Saturdays.