On November 11th, the university's Coworking office in Guayaquil held a workshop titled "Creating a brand" for students who are entrepreneurs and are looking to improve the advertising content in their projects as well as create their own brand.

The workshop was led by Javier Ramirez from Index Company. "In other places people usually have to pay for these courses, here we have made the course available for free", said Gabriela Wiesner, coordinator of the Coworking office in Guayaquil.

The course was attended by 50 students from different majors; the topics were:

-    How to create a brand?
-    Difference between image and logo
-    Colors
-    Brand projection

In November 18th and 25th there will be two other workshops: "Advertising content" and "E-commerce". "These workshops are aimed at our students and in December we are planning to have more courses that will help entrepreneurs", said Wiesner.