The Communications major at UPS-Guayaquil organized a talk titled "Internal Communication as a strategic business tool". The speaker was Veronica Arosemena, a bachelor of communication who specializes in audiovisual journalism.

The aim was to learn and understand the importance of communication within a business, its impact in a company's success and how to use it appropriately. "Students should get involved in these topics; being a communicator means a lot more than just being in front of a screen" said Veronica Arosemena.

The talk was aimed at students in their final year at the university who were really interested in learning about these tools that could help them start their own business.